This campaign was created for portfolio purposes.
t’s not a real client project.
It’s simply here to show copy and design skills.
We know adidas drew a clear line, performance for sport, Originals for lifestyle. The real question is how to tell one strong story that still lands with people living totally different lives. And the answer is another question.
What lifestyles are truly inspiring?
We landed on three: art, work, and travel.
This work centres on the Art pillar, in a chapter titled Rock.
There's a Finish Line (Song)
We believe music has real pull. It’s one of the cleanest ways to connect with people, starting with rock, then opening up to other sounds and, from there, into art.
We pulled from “There Is No Finish Line”, a line long tied to adidas’ most established rival, and flipped it into a counterpoint that feels unmistakably Originals, built to cut through in the US.
This creative strategy was built for an American audience, starting in New York, a city that draws tourists and attention nonstop.
The core thought is simple. There is a finish line, and that finish line is us. Taking care of yourself isn’t just about how you look in the clothes. It’s about what you build inside, bringing your talent to the surface.
We wrote a track and used Suno to bring it to life.
We also imagined an adidas music studio. People could enter by posting videos singing on social, wearing adidas. Winners earn a day in the studio with professional production.
And we’d take it further with music festivals, giving all that creativity a real outlet.
(manifesto)
There’s a finish line.
A place to lay down your hope,
all your effort.
There’s a finish line.
A place to lay down your hope,
all your effort.
To spend your time,
your youth.
your youth.
To give it all you’ve got.
So where is this place?
Closer than you think.
Closer than you think.
You are the finish line.
Build your dreams inside you.
Build your dreams inside you.
Digital Activation:
The Match
powered by adidas originals
The Match
powered by adidas originals
A swipe-based app that matches songwriters with artists and bands. If you’ve got a song, find the right voice and the right band to bring it to life. If you’re an artist or in a band, find the right track to make it yours. adidas Originals brings the studio to make the match real.
How it works:
Pick your role:
Pick your role:
I have a song (songwriters, producers)
I’m an artist (vocalists, performers)
We’re a band (bands, collectives)
Create your profile
Sound, influences, city, availability, plus one prompt: “Build your dreams inside you.”
Sound, influences, city, availability, plus one prompt: “Build your dreams inside you.”
Swipe to match
Songs swipe on artists. Artists swipe on songs. If both sides say yes, it’s a match.
We bring the studio
Weekly picks get a day in the studio, with pro production, content capture, and channel support.
Weekly picks get a day in the studio, with pro production, content capture, and channel support.
